Staying relevant and grabbing the attention of your target audience at ideal times are year-round tasks in the commercial world, especially in retail. Using seasonal signage strategies is one very powerful method you can use to accomplish this, particularly now when we’re headed into the winter holidays! Seasonal signage helps you to connect with your customers, drive sales, promote products, services, and specials, and much more! Making the right choices with your holiday signage can be a key piece in developing and maintaining brand loyalty with your customers that will carry you throughout the year. Here are some of the ways that you can accomplish this!
Creating a Welcoming Atmosphere
No one likes to enter a cold, stiff environment where they feel out of place, and improper signage and decoration of a storefront can convey this to a customer when they visit your business. During the holiday season, it’s a bit of a given that you’ll have at least something to spruce up your storefront for the event, be it a seasonal sign or a bit of simple decoration, and if this is lacking, it can leave your customers feeling like they’ve wandered into a business that’s stuck months out of time and isn’t being well maintained.
Seasonal signage during the holidays tells your customers “Come on in– we’re open, we’re active, and we’re happy to see you!” This is a vital sentiment to be communicating, especially at a time of year that emphasizes community and togetherness.
Spreading Personal Messages
Your brand is its own entity in the mind of a customer. Your visual media is its face, and your messaging is its voice. You want to use that face and voice to say things that are going to build a good relationship between your customers and your brand! Signage is one of the vital marketing tools you have available that allows you to speak directly to your customers instead of communicating through subtext, and that’s an opportunity you won’t want to waste.
During the winter holidays, people are focused on taking stock of the past year and spreading feelings of love and appreciation, so messages that communicate these sentiments are good things to incorporate into your seasonal signage at this time of year. Slogans like “thank you for shopping local” or even just “warm holiday wishes” can help them to feel like their business is something that the brand and its representatives (you and your team) are genuinely grateful for– something that will increase their brand loyalty throughout the year to come!
Advertise Customer-Focused Offers
Customers like to feel that the people behind their favorite brands and businesses care about their wants and needs, and one of the ways you can address that desire is with sales, promotions, and specials that are focused on giving your customers good deals or things they want that they can’t find anywhere else, from unique gifts to people who are hard to shop for to delicious holiday meals that can save them the trouble and stress of cooking.
Your signage is a crucial part of promoting these seasonal deals, spreading the word and emphasizing how certain promotions were designed with your customers in mind. Carefully planning and displaying signs will not only affect the success of your holiday sales and specials, but the brand loyalty of your customers in the long term!
When you want your customers to engage positively with your brand, there’s no substitute for seasonal signage! Bartush Signs in Orwigsburg, PA can help you to get your signs in order for the winter holidays, so contact us today for more information.
