In the current housing market, a realtor needs whatever edge they can get to help them promote their own success, and there are few better ways to do that than by upgrading your signage! While you focus on other, more immediate issues, your signs might be something that falls to the wayside, but having attractive, high quality signage is actually incredibly important for a wide variety of businesses and professionals, including realtors. Why is signage so important in real estate? Let’s get into some of the reasons!
Location
Location, location, location, is a common saying in real estate, and it certainly applies. However, in signage, location means something a little different to us. In order to be able to do business at all, your customers need to be able to find you– specifically, they need to know where your physical office is located. Your signage is what makes this possible! Without clearly visible, easy-to-read signs indicating where you as a realtor or your real estate agency can be found, you won’t have any customers to do business with.
Your signs should be clear and legible, with fonts that are simple and easy to read and high-contrast colors that help the words stand out. They should also be placed in locations that are highly visible from the sidewalk or the road, so that people driving or walking by know where to find you. You’d be surprised how much it’ll help your business when you’re easy to locate!
Branding
When customers choose to work with you as an individual realtor or a real estate agency, they aren’t just buying the houses you can offer, or you as a person. They’re buying your brand, and in this day and age, a brand is something that you can’t afford not to have. Your brand is the message you deliver to customers about who you are, what you do, and what kind of experience they can expect to have with you, and this communication begins from your very first interaction with them. You might think that first interaction is the first time you meet them face to face, but it’s actually the first time they encounter your business at all. This usually happens one of two ways: either they see an ad of yours, or they see your sign.
Everything about your sign, from logo colors and fonts to placement, says something important about you, your business, and your brand, which means no detail is too small to be ignored. When you’re communicating crucial information to potential customers through your signage, you need to be making sure that they’re a priority.
Advertising
When you have high quality signs that are easy to see and communicate a clear and appealing brand message, you’ve turned a simple sign into a powerful advertising tool for your business. Every person who drives or walks past your sign is going to learn something about you and what you can offer them, and that’s as useful as any advertisement or commercial that you could have. When people are thinking about buying a new house, you want to be the first thing that pops into their mind, and having great signage can help you to do that!
If your real estate signage could use an update, Bartush Signs is ready to help you! We’re the premier custom signage company in Orwigsburg, PA, and we can help you get your signs in great shape. Contact us today to learn more!
